Strategic Partnership
GENESIS ×
Autoproyecto
$296M in revenue potential.
Genesis captures more revenue by activating in-market Hispanic buyers into real actions — with up to 95% visiting your site and up to 3x higher purchase intent.
Latinas are the growth driver of Genesis.
+24.9%
Latina YoY Growth — Higher Than Any Other Demographic Including General Market
Explore Hispanic Buyer Intelligence →The Master Key
Women Drive the Household
Women control the auto market. The Latina is the fastest-growing, highest-leverage segment within it.
Of all vehicle purchase decisions are made by women
Of all direct vehicle sales are to women
The data is undeniable. The female demographic is the economic engine of the auto industry. This is the primary lever for incremental vehicle sales.
To win the household, Genesis must win her.
Kantar Brand Lift Studies
Proven Impact Across Tier 1, 2 & 3
When brands engage Hispanic audiences with Autoproyecto's culturally relevant branded content, it delivers significant lift across Tier 1, Tier 2, and Tier 3 — resulting in up to 3× higher purchase intent.
95%
Visit Manufacturer Site
93%
Research the Brand
88%
Look for Local Dealers
Source: Kantar Brand Lift Studies — Autoproyecto branded content campaigns
Autoproyecto's LiftCore.AI — Validated Performance
Proven to Deliver 2–3X Lift
Real campaigns. Real brand lift studies. Every metric exceeded U.S. auto category benchmarks.
Targeted Media — Hyundai Brand Lift Study
Ad Recall
Benchmark: +19-21 pts
1.5x BenchmarkAd Like-ability
Benchmark: +12 pts
2.3x BenchmarkBrand Attribution
Benchmark: +12-14 pts
1.7x BenchmarkPositive Brand Image
Benchmark: +13 pts
2.0x BenchmarkSource: 2025 Neuron AI Hyundai BLS | Auto Industry Video BLS Benchmark, US 2025
Branded Content — Toyota Female Brand Lift Study
Unaided Brand Awareness
First-mention awareness
Brand Affinity
Cultural connection → consideration
Net Promoter Score
Product recommendation
Purchase Intent
Looking for dealerships
When you speak to her culturally, her awareness and affinity explode.
Source: Toyota Female Brand Lift Study Results
The Revenue Impact
This Is How Genesis Unlocks $296M+ in Revenue
Autoproyecto Drives 2–3X Higher Brand Lift Across Key Purchase Drivers
Autoproyecto's infrastructure increases awareness and affinity — putting Genesis into the consideration set and keeping it there.
As purchase intent rises, those same buyers move from consideration to action at the dealership.
That's how Autoproyecto turns brand lift into thousands of incremental vehicle sales and $296M+ in captured revenue.
The Projection
Growth Is Already Happening.
Autoproyecto Accelerates It Into More Sales.
Additional GV70 Units
+740 – 1,230
Beyond organic growth
Additional GV60 Units
+85 – 145
EV opportunity — 54.2% Latina share
Additional Revenue
$39M – $65M
Incremental over organic growth
Waste Eliminated
30–50%
Of every media dollar recovered
Projections based on: S&P Global Mobility CY25 registration data · Autoproyecto LiftCore validated 3× purchase intent · Cox Automotive waste benchmarks (40–60% programmatic waste)
The Growth Catalyst
The Convergence
The Latina buyer is already driving Genesis's fastest growth at 24.9% year over year. When these insights are applied directly to campaigns built for her, engagement and conversion increase at every stage of the journey. That's how this momentum compounds—turning today's growth into double the impact in units and revenue.
Hispanic luxury vehicle purchases vs. general market over 10 years
Hispanic EV adoption rate vs. general market. Unlock the GV60 opportunity.
Aligns directly with GV70, GV80, and GV80 Coupe
Driving recurring luxury volume and retention cycles
Capture the growth already happening—turning 24.9% momentum into $296M+ in revenue.
Sources: S&P Global Mobility, U.S. Census Bureau, Cox Automotive, Autoproyecto Analysis
The Probability Model
Genesis Is Underindexing
Hispanics buy 18% of all new vehicles in the U.S. — but only 8.4% of Genesis. The gap between where Genesis is and where the luxury segment already performs is the highest-probability growth lever.
Genesis Total Sales (CY 2025)
67,098
units
Hispanic Buyers
5,645
8.4% of total
Luxury Segment Average
~15%
Hispanic share
Genesis is underindexing by nearly half vs. the luxury average. Every point of Hispanic share Genesis gains translates to ~670 incremental units.
Sources: S&P Global Mobility CY 2025 Registration Data, Autoproyecto Probability Model V2
Competitive Landscape
Where Genesis Ranks
Among the top 10 luxury brands purchased by Hispanics, Genesis doesn't make the list.
2,733
units behind #10 Lincoln
7.5X
behind Lexus (#2) in Hispanic volume
+18.4%
Genesis Hispanic YoY growth — fastest in luxury
Where Those Units Are Going
4,419 units are going to competitors instead of Genesis. Here's exactly where they're being lost — and who's making the decision.
Current Hispanic registrations — 8.4% of Genesis total sales (67,098 units)
If Genesis matched the luxury segment's Hispanic share, it would sell 10,064 Hispanic units
Units currently going to Cadillac, Lexus, BMW, and Acura instead of Genesis
84% of vehicle purchases are influenced by women. In this market, that woman is a Latina making the decision.
4,419 incremental units × $67K ATP = $296M in annual revenue Genesis is not capturing
Genesis doesn't rank in the top 10 luxury brands for Hispanic buyers — but it has the fastest growth rate. The gap is not a weakness. It's the opportunity.
Source: S&P Global Mobility CY 2025 Registrations
The Infrastructure
Built to Sell More Vehicles
Each system generates a validated lift. Each lift compounds into purchase intent. Purchase intent converts to incremental units sold.
Experiential
Cultural events create direct first contact with Genesis. She discovers the brand in a context that reflects her life.
Branded Content
Culturally aligned content moves her from awareness to active evaluation. She's comparing trims, not brands.
Targeted Media
LiftCore.AI serves Genesis creative exclusively to verified in-market Latina buyers. She searches for a dealer and walks in.
These lifts compound into
Experiential Performance
Events That Convert
High-impact cultural moments — measured by ONXITE to prove real sales impact.
Miami F1 Weekend
Genesis positioned in the global luxury conversation. Reach affluent next-gen Latina buyers, generate earned media at scale, and capture qualified first-party data in a high-energy cultural environment.
Genesis × Jade Simmons
Intimate cultural performance creating deep emotional connection with the Latina luxury buyer. Elevate brand perception through shared cultural experience and direct engagement.
Brand Awareness
Brand Consideration
Measured & Validated by ONXITE
Dealer Alignment
Dealer MasterMind
AI Masterclass for Genesis Dealerships. Equipping the front lines to capture multicultural demand.
AI-Driven Discovery
Transforming how dealers are found by high-intent buyers.
The "Department of One"
Scaling marketing capabilities without adding headcount.
"I have a full team. I have agencies. Sales are good — but not great. What I didn't realize is that none of us had access to this level of insight. When you roll this program out, I'll be the first to sign up."
Carlos Liriano — Dealer Principal, Lost Pines Toyota
The Partnership
Genesis Has the Vehicles.
Growth Is Defined.
This system converts cultural understanding into incremental vehicle sales.